Market opportunity

If the coffee brand Illy Coffee was to extend into new products, where might there be ideal opportunity? 

Through research and analysis, I identified opportunity in a brand partnership with the bike brand Bianchi.

Brand vision

How might the two brands of Illy and Bianchi come together in a beautiful and believable marriage?

Product Opportunity

Perhaps there is a suite of espresso shot glasses that are provided within the context of Bianchi bike tours. 

Using Format