Market opportunity
If the coffee brand Illy Coffee was to extend into new products, where might there be ideal opportunity?
Through research and analysis, I identified opportunity in a brand partnership with the bike brand Bianchi.
Brand vision
How might the two brands of Illy and Bianchi come together in a beautiful and believable marriage?
Product Opportunity
Perhaps there is a suite of espresso shot glasses that are provided within the context of Bianchi bike tours.
